The campaign is promoting the limited-edition holiday release of Pepsi Zero Sugar Gingerbread Mini Cans, available via TikTok. Read the whole story

WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither. Read the whole story

The Kraft Heinz brand surprised football fans with the 1974 spot, airing it with an inspired "Sing to Pay" Instacart twist. Read the whole story

Walmart is the latest retailer to partner with the Aira app, providing free wayfinding service for sight-impaired shoppers. Read the whole story

The campaign will also include paid media, retail and social media. Read the whole story

Brittany Broski offers helicopter rides -- and White Claw -- to people who claim they're too busy for holiday social life. Read the whole story