CPG Insider
With "Hands Off My Halos," the citrus brand looks to juice up sales in the produce aisle. Read the whole story
Actress Katherine Heigl discusses "the coughing fit panty blitz" and the "giggle dribble" in spots for Poise pads. Read the whole story
The beverage brand partners with the delivery service to promote delivery orders on the platform over the holiday season. Read the whole story
The "Fresh Start Feeling" campaign will peak with what the brand is calling a "takeover" of CNN's "New Year's Eve Live." Read the whole story
The Kellanova brand Pringles is beginning its Super Bowl teaser campaign - giving hints and snippets about the ad's storyline. Read the whole story
COMMENTARYSeeing the long-dead Chairman of the Board and Candy Man as talking heads gives the otherwise chill-to-narcotized spot an electric jolt. Read the whole story
- COMMENTARY
Have we pushed brand strategy far enough to establish a new "category of one" that we own, while offering real solutions people can't get … Read the whole story
COMMENTARYMaybe more advertisers should discover that when you treat the dumbest thing ever as if it's very, very serious, that's funny. Read the whole story
COMMENTARYNBA games on ABC, ESPN, and TNT are down 19% so far this season to average 1.4 million viewers. Read the whole story
