CPG Insider
by Sarah Mahoney, Staff Writer
Brands are looking for new ways to keep consumers laughing. Read the whole story
by Sarah Mahoney
The company is shifting tactics in frozen brands, highlighting healthier foods for fast-changing diets. Read the whole story
by Danielle Oster
United Airlines-Kellanova's campaign followed this year's edible Pop-Tarts mascots as they made their way to the Pop-Tarts Bowl in Orlando. Read the whole story
by Fern Siegel
The vitamin brand has a new ad focus: the joy of health and caring relationships. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The young people born between 2010 and 2024 are about to become a marketing focus. But they are different from prior age cohorts. Read the whole story
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by Fern Siegel
The top categories for media buying were events sponsorships, social media and website ads. Read the whole story
by Colin Kirkland
Meta's embrace of artificial intelligence may soon alter the way that billions of users socialize on its apps. Read the whole story
by Danielle Oster
Top stories were heavy on celebrity spokespeople, including Aubrey Plaza's Super Bowl ad for Mountain Dew. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Streaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 billion. Read the whole story