The company is shifting tactics in frozen brands, highlighting healthier foods for fast-changing diets. Read the whole story
United Airlines-Kellanova's campaign followed this year's edible Pop-Tarts mascots as they made their way to the Pop-Tarts Bowl in Orlando. Read the whole story
The vitamin brand has a new ad focus: the joy of health and caring relationships. Read the whole story
COMMENTARYThe young people born between 2010 and 2024 are about to become a marketing focus. But they are different from prior age cohorts. Read the whole story
The top categories for media buying were events sponsorships, social media and website ads. Read the whole story
Meta's embrace of artificial intelligence may soon alter the way that billions of users socialize on its apps. Read the whole story
Top stories were heavy on celebrity spokespeople, including Aubrey Plaza's Super Bowl ad for Mountain Dew. Read the whole story
COMMENTARYStreaming marketing airings on TV commercial content were down 21% to 207,220. All this produced 17% fewer impressions to 83 billion. Read the whole story
