Tide launches Ultra Oxi Boost Power Pods with spots that blend scenes from the Marvel Cinematic Universe with bystanders getting stained and then cleaned. Read the whole story

The apology "has the traits of a viral marketing campaign," according to DesignRush. Read the whole story

Hershey bets on chocolate lava to outdo last year's caramel-filled touchdown. Read the whole story

The brand said "the time is right" for first Super Bowl ad, following the introduction of its Duracell Scientist character late last year. Read the whole story

Changes include an expanded remit for CMO Drew Panayiotou, with Eric Gorli now president of its U.S. refreshment beverages division. Read the whole story

Argonaut has released its first brand work since becoming creative AOR last year. Read the whole story

Detroit Lions fan Keegan-Michael Key pitches Jim Beam's "7 Stages of Defeat Care Package," meant to soothe shock, denial, anger, etc. Read the whole story

Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry & Cream will roll out at national retailers the week of Jan. 20. Read the whole story