CPG Insider
Bowen Yang and Sarah Sherman turn into itchy-scalped headbangers, ushering the L'Oreal brand into the shampoo category. Read the whole story
A sharp increase in brand investment hasn't offset economic pressures or changing consumer behaviors, raising big questions for marketers. Read the whole story
The brand also hired an industry veteran to reshape its leadership structure, with Coca-Cola executive Mel Landis as its new president. Read the whole story
But most important factor in trend epitomized by Olipop is "the confidence in the overall beverage industry to continue to grow," says CEO. Read the whole story
The $3 card game aims to help parents during housebound school vacations and cold winter weekends. Read the whole story
To promote the snack ahead of March Madness, McKinney tapped basketball superfans. Read the whole story
Fast Horse creative suggests it's easy to get out of bed if Oreo Puffs is breakfast. Read the whole story
The innuendo-laden campaign promotes the brand's limited-edition Valentine's Day gift bundle. Read the whole story
The brand is also introducing a new tagline: "Trusted Chew Toys with Heart & Purpose Since 1955." Read the whole story
The spirits offered include Old Rip Van Winkle 10 Year, Pappy Van Winkle 12 Year and Pappy Van Winkle Family Reserve Rye 13 Year. Read the whole story
Sometimes, a well-crafted label tells the story. Read the whole story
