Expanding its existing Simply Beverages brand, Coca-Cola's Simply Pop launches in retail locations in select regions later this month, and nationally through Amazon Fresh. Read the whole story

Lay's "Little Farmer" ad was number one on System1's list, which measures long-term brand-building potential. Read the whole story

The plant-based beverage brand worked with comedic actor Chris O'Dowd on "The Green Album," which it released as an audiobook on Spotify. Read the whole story

Aspercreme's first major campaign in four years shows boomers "authentically defying outdated perceptions of aging," says parent brand CMO. Read the whole story

In one spot, protagonists cover their eyes while touting how their healthy habits prevent heart problems -- but soon learn about their own risks. Read the whole story

"In most categories, you're fighting private-label products. That's not happening in soft drinks," which have "brand resonance," according to Big Chalk report. Read the whole story