CPG Insider
by Sarah Mahoney, Staff Writer
If the posters don't gross people out, the personal-care brand hopes the sensory out-of-home experiment will win fans for a new fragrance. Read the whole story
by Les Luchter
CEO says the innovative Crest 3D White Deep Stain Remover is "driving Crest market share growth in the U.S." Read the whole story
by Danielle Oster
The spot sets Lamar's song "Peekaboo" from his recent "GNX" album to footage of top athletes. Read the whole story
by Sarah Mahoney
The brand's new limited-edition cracker launches alongside a $50,000 sweepstakes --- and a bigger play to modernize snacking. Read the whole story
by Les Luchter
Ad includes scenes in which Danny Trejo turns from tough guy to nice guy just by touching a diaper. Read the whole story
by Sarah Mahoney
New writable pouches and QR codes aim to help parents send more meaningful mid-day messages. Read the whole story
by Danielle Oster
Leaders for PepsiCo and Keurig Dr Pepper suggested the impact from food stamp changes would be minimal, with tariffs' impact a greater concern. Read the whole story
by Les Luchter
Kimberly-Clark bladder leak protection brand is working with scientists to help women in health deserts receive medical care. Read the whole story
by Les Luchter
Smyle is boasting that its use of toothpaste tablets instead of tubes has saved 10 million plastic packages from entering the ocean. Read the whole story

COMMENTARY
by Les Luchter, Staff Writer
The brand also used DOOH for a recent placement in New York's Times Square touting Grove's new health emphasis. Read the whole story