• MARKETING: CPG
    The Best-Sponsored YouTube Content Isn't Dedicated To The Product
    YouTube is, without a doubt, a force to be reckoned with. In fact, Victor Anthony, a tech analyst from CNBC, recently said if YouTube were a stock, it would have a value of $75 billion. Did you know that YouTube reports that its audience is almost one-third of the entire Internet user base accounting for 1+ billion users? And the viewership increases by 60% year after year, according to Google. It's no wonder that brands are looking to YouTube for sponsored content.
  • MARKETING: CPG
    Is The Future Brandless?
    Just over a week ago, a new online retailer called Brandless opened its metaphorical doors for business. But unlike the conventional e-commerce model that we all know and love, Brandless offers each and every one of its products at the same price: $3. Its purpose, according to cofounders Tina Sharkey and Ido Leffler, is "about the true democratization of goodness."
  • MARKETING: CPG
    Back To School: Inside The Mind Of The Shopping Parent
    The new school year is quickly approaching. If you're doing any shopping, online or in-store, you'll face that unavoidable truth whether you are ready or not. We wanted to dig into the mindset of current parents and find out who they are, how they move through the hectic back to school process and how we as marketers can better cater to their needs.
  • MARKETING: CPG
    How Retailers Captured Traffic On Amazon Prime Day
    While Amazon is counting its money from its third annual Amazon Prime Day - the e-commerce giant's midsummer event generated an estimated $1 billion in sales, its biggest single day ever - other U.S. retailers didn't simply watch from the sidelines. Some counter-attacked and built momentum that will carry forward into the critical holiday shopping season.
  • MARKETING: CPG
    Tracking The Future: 4 Ways Forward For Social Analytics
    In the consumer goods industry, competitive advantage and customer knowledge have long gone hand in hand. By learning how consumers think, by anticipating which products will create a buzz in the market, leading brands develop winning products and plan their production schedules in time for a rush on the stores.
  • MARKETING: CPG
    The Store As A Digital Channel
    Customers who are visiting a physical store or an online store are on a mission; they are looking for something; they are fulfilling a need. To drive loyalty and increase sales, providing consumers with personalized convenience is critical for retailers. However, a retail store is a blunt instrument that can often be frustrating for consumers.
  • MARKETING: CPG
    Pivoting To A New Supply Chain: 4 Steps Forward
    Targeted promotions, clever branding and innovative social media campaigns are no longer enough to guarantee brand loyalty in CPG. Consumer expectations have been raised by brands that offer an omni-channel experience and anytime-anywhere delivery-and shoppers increasingly demand fast, flexible and personalized service as standard.
  • MARKETING: CPG
    Implications For CPG In Amazon's Impending Whole Foods Acquisition
    Assuming the deal goes through (pending Walmart doesn't outbid Amazon) and with our focus on CPG, here are a few implications that piqued our interest.
  • MARKETING: CPG
    Blog Content Becomes The Store
    We read blogs because they entertain us or give us information that we find valuable, and trust the content because it comes from people we can relate to. In fact, based on a recent survey that we conducted nearly 60%of U.S. consumers take social and blog content into consideration while shopping. It's no wonder that influential bloggers are turning more and more to e-commerce solutions as a way to monetize their media property. And there is no doubt that blogs, along with other forms of digital and social media, have had a definitive impact on shopping.
  • MARKETING: CPG
    5 Takeaways From Amazon's Acquisition Of Whole Foods
    Those of us in the industry have known for a while that Whole Foods has been pressured to sell by its activist investor Jana Partners and mutual-fund manager Neuberger Berman, and rumors of potential deals with everyone from Kroger to Albertsons have been bandied about. However, Amazon's $13.7 billion acquisition was a surprise to some.
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