D2C Insider
Glossier, D2C's beauty dominatrix, is entering Sephora for its first retail partnership -- one more sign the era of the pure D2C brand is over. Read the whole story
Amazon's ad business jumped 18% to $8.7 billion, but its core ecommerce sales slipped 4%. Read the whole story
As seen in the first major national campaign from D2C brand Naked Wines, the middleman is rich, unscrupulous and unapologetic. Read the whole story
SoulCycle wants to coax home exercisers back to the studio. It's giving out free classes in exchange for breaking Peoloton bikes down to parts. Read the whole story
Previously, Arlo was "focused on lower-funnel activities to drive sales," SVP Lily Knowles tells "Marketing Daily." Read the whole story
Billie, the women's razor brand, is taking its "Don't shave unless you want to" message to younger audiences. Read the whole story
