[Automotive] It will encompass the idea that Chrysler offers "superior engineering and stunning design built around customers' needs at a price that will surprise … Read the whole story
[Spirits] While it contends there is no link between advertising and underage drinking, the spirits and wine giant says it won't market at "Spring … Read the whole story
[Food] NPD's Harry Balzer says sauce and pasta makers need to analyze everything from distribution to packaging to storage and clean-up. "The minute you … Read the whole story
[Retail] Plagued by declining sales at both Sears and Kmart, Sears Holdings has launched new marketing campaigns aimed at sparking new interest in its … Read the whole story
[Automotive] Audi wants to "work harder on emotion and soul, to popularize and energize the brand, says the CMO of Audi of America. "We … Read the whole story
[Retail] The U.S. retail giant will install solar energy at 22 stores. Tesco's distribution center will feature a solar roof. Such "greener than thou" … Read the whole story
[Financial Services] The company wants to keep building until awareness and favorability show signs of reaching a plateau. The insurer says it gains three … Read the whole story