[Automotive] Jeff Cruz, SVP and creative director at Leo Burnett, says the deal was easy to do because Digitas had worked with the Redmond, … Read the whole story

[Research] "Consumers, especially the younger segments, are going to be using Skype and a variety of other Net-based communications options. Let's not forget that … Read the whole story

[Restaurants] The ad agency gives three reasons for the co-branding. First, the target, men 18 to 34, is the same for both KFC and … Read the whole story

[Retail] The retailer has partnered with trendy fragrance marketer Bond No. 9 to create Saks Fifth Avenue for Him and Saks Fifth Avenue for … Read the whole story

[Automotive] For the TV broadcast, one performance from the Web series will be selected each month to air on MHD as a 30-minute concert. … Read the whole story

[Telecommunications] Consumers have some interest in making purchases through cell phones, but it's still a nascent market, says one wireless analyst. "Promotions will become … Read the whole story