[Automotive] According to a recent study which polled 10,000 consumers on their familiarity and affection for hybrid, plug-in hybrid, and diesel, 27% of U.S. … Read the whole story
[Automotive] As sole presenting sponsor of the Heisman Trophy, Nissan invites fans to cast their votes online for their favorite college football stars. Last … Read the whole story
[Packaged Goods] P&G; appears to be taking greater advantage of the marketing potential this year, offering visitors interactive activities so that they can decide … Read the whole story
[Retail] Air fresheners are now an estimated $1.72 billion industry in the U.S., up 50% from 2003, and used by an estimated 75% of … Read the whole story
[Spirits] The program is as much a trade marketing effort as it is a consumer push, since the Diageo name does not yet appear … Read the whole story
[Research] Of total marketing spend, 18% is now directed toward driving cross-channel sales, up from 13% in the prior year. And it's working: Respondents … Read the whole story
[Beverages] The effort is part of a global rebranding--the company's first in its 40-plus-year history--that includes new packaging and a revamped logo. While the … Read the whole story