Marketing Daily
Thursday, September 27, 2007
  • Chrysler Launches Jeep 2.0 To Engage Socializers

    [Automotive] Jay Kuhnie, director of Jeep communications, says the effort is deliberately skewed male. "We are targeting younger people getting more serious in their ... Read the whole story

  • Virtual Worlds Of Kids Are A Marketer's Dream ... Probably

    [Trend] As more kids and teens spend time in virtual worlds and marketers create campaigns for those environments, ad spending will likely increase. That's ... Read the whole story

  • Wal-Mart Steps Up Its Green Game

    [Retail] The company is announcing major environmental initiatives faster than it's cutting prices on last summer's boogie boards. Can Wal-Mart's barrage of green initiatives ... Read the whole story

  • VW Tells American Consumers: Up The Dieselution

    [Automotive] Volkswagen of America is preparing the U.S. market for the return of a revamped common-rail diesel engine with a campaign that includes a ... Read the whole story

  • DirecTV, Barclays Partner for New Rewards Visa Card

    [Financial Services] The no-fee credit card, issued via Barclays Bank Delaware, enables cardholders to accumulate points (one point per dollar spent) that can be ... Read the whole story

  • Soon, All Advertising All The Time On TV, Mobile, Web

    [Entertainment] Firebrand CEO John Lack, an early MTV executive, is betting that high-quality spots form a pop culture touchstone today much like music videos ... Read the whole story