[Automotive] Jay Kuhnie, director of Jeep communications, says the effort is deliberately skewed male. "We are targeting younger people getting more serious in their … Read the whole story

[Trend] As more kids and teens spend time in virtual worlds and marketers create campaigns for those environments, ad spending will likely increase. That's … Read the whole story

[Retail] The company is announcing major environmental initiatives faster than it's cutting prices on last summer's boogie boards. Can Wal-Mart's barrage of green initiatives … Read the whole story

[Automotive] Volkswagen of America is preparing the U.S. market for the return of a revamped common-rail diesel engine with a campaign that includes a … Read the whole story

[Financial Services] The no-fee credit card, issued via Barclays Bank Delaware, enables cardholders to accumulate points (one point per dollar spent) that can be … Read the whole story

[Entertainment] Firebrand CEO John Lack, an early MTV executive, is betting that high-quality spots form a pop culture touchstone today much like music videos … Read the whole story