Valvoline is promoting the offer with TV, radio, print and online ads, in-store elements and other outreach efforts. The campaign includes a series of … Read the whole story

The conditions are right for the rise of marketing. Read the whole story

The reportedly $25 million campaign -- which the bank says is its biggest campaign ever -- includes print, radio, out-of-home and interactive, and will … Read the whole story

How many brands can revive a TV commercial that last aired nearly two decades ago--and not in a nostalgic or camp way? Not many. … Read the whole story

Experts do see promising signs of increased spending ahead. "Shoppers are showing signs of moderating their frugality of recent months," reports Retail Forward. "If … Read the whole story

A spokesperson says the chain is supporting the launch of the new Jell-O flavors with a national coupon insert breaking on Sunday. And the … Read the whole story

Despite the continued reliance on person-to-person recommendations, marketers who ignore the Internet's social tools do so at their own peril, says Mintel's Chris Haack. … Read the whole story