The MySpace page will host a banner ad, and KFC will do PR outreach to promote the brand ambassador program. "The program is also … Read the whole story

"It's not so much that Kmart is being called out for the inaccuracy of saying the product is biodegradable," says Liz Gorman, VP of … Read the whole story

The Sears-owned hardware brand is launching a Father's Day promotion in which the company will be giving 10 fathers $1,000 worth of Craftsman tools, … Read the whole story

Mintel says companies must figure out a way to overcome price and skepticism and that consumers are looking for a magic bullet in functional … Read the whole story

This year's guide is expected to be even more popular since more consumers are opting for "staycations" this summer, which is likely to result … Read the whole story