"I think the strategy is cheeky. It's certainly good for Verizon to get out there and snipe," Andrew Nusca, an associate editor at ZDNet, … Read the whole story

The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes five TV spots to run through November. They show people kicking tires in … Read the whole story

The timing reflects not just the need to have a new campaign in place for the critical holiday season, but also the first application … Read the whole story

Americans are fiercely focused on price, says Synovate, a Chicago-based market research firm, which polled 6,700 people in 10 markets around the world. Some … Read the whole story

Marketing for the shirts includes e-blasts to customers, says the spokesperson. Tommy Bahama retail locations have been promoting within the stores by talking about … Read the whole story

Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promote Florida agricultural products in newspaper and home-delivered ad circulars; reduced-cost tradeshow assistance; … Read the whole story