AUTOMOTIVE
by Karl Greenberg
"This year, the fact that we are adding college basketball, NCAA, March Madness and Final Four tournaments gives us a mass-reach opportunity," says a … Read the whole story
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Top 10 DMAs in which reside adults who attended a rock concert in the past year: 1 Las Vegas 2 Buffalo, N.Y. 3 Boston … Read the whole story
COMMENTARY
by Tony Lee
While getting laid off isn't a boon for a career, it can be a positive experience. If you use the break for self-improvement instead … Read the whole story
RETAIL
by Tanya Gazdik
Online efforts include sponsored mobile apps. Diesel is participating in "editors closets" for Teen Vogue and Lucky, says Erin Smolinski, Diesel media director. In … Read the whole story
FOOD
by Karlene Lukovitz
The home farming initiatives are being supported by PR, print ads, banner ads on gardening, women's general interest and other sites; messaging on the … Read the whole story
RETAIL
by Sarah Mahoney
While there are plenty of signs that the luxury market is bouncing back, the last two years have permanently altered America's relationship with the … Read the whole story
ENTERTAINMENT
by Aaron Baar
The 16 museums will use their databases to promote the kiosks and their exhibits, Civic Entertainment Group's Seth Grossbard says. CEG is also working … Read the whole story
RESEARCH
by Karl Greenberg
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in the third quarter last year to discern which brands are hot and which … Read the whole story