Marketing Daily
Thursday, April 22, 2010
  • Chrysler Posts Positive Report

    Chrysler's message with its latest quarterly report is that things are turning around, and that the company isn't the Larry King of automakers: This … Read the whole story

  • Who Dines Out After Seeing Mailed Ads?

    Top 10 DMAs in which reside adults who purchased fast food or a restaurant meal as a result of mailed advertisements: 1 St. Louis, … Read the whole story

  • Americans' Insatiable Need To Spend

    As spending habits return to normal, we must remember to tap into the "wants" of our consumer audience as well. Read the whole story

  • Sprint Declares A Thumb War (Against Texting)

    Sprint and are teaming up on a public-service campaign to discourage teens from texting. Included is a video PSA featuring Joel McHale and … Read the whole story

  • JCPenney Speeds Up 'Transformation Plan'

    JCPenney has been on a mission, determined to shake off its dowdy image and convince consumers that it is the destination for fun, affordable … Read the whole story

  • IOM Report Provides Backing For Sodium Regulation

    The signs are increasingly pointing toward Food and Drug Administration intervention and eventual regulation of sodium levels in packaged and restaurant food and beverages. Read the whole story

  • Shell, Penske, Ink Racing Deal

    Shell Oil and Penske Corp. have signed a multi-year partnership around both the latter's racing program and its broader business activities. The new deal … Read the whole story