Marketing Daily
Friday, April 23, 2010
  • America To Spend More On Mom

    Aw, Mom, we really love ya: The typical consumer is planning to spend a little more on Mother's Day this year, with the National … Read the whole story

  • Who Goes To Adult Ed?

    Top 10 DMAs in which reside adults who participated in adult continuing education in the past year: 1 Green Bay/ Appleton, Wis. 2 Raleigh/ … Read the whole story

  • 5 Steps To Better Small Business Marketing

    You can give your small business marketing a spring cleaning and burnish your brand easily and inexpensively. Read the whole story

  • Autos See Lower Incentives, Slightly Higher Sales

    April is winding down, which means automotive industry watchers in the U.S. are pulling out the Ouija boards to try to get an early … Read the whole story

  • Barnum's Animals Crackers Go Designer For A Cause

    Kraft Foods' Barnum's Animals Crackers are benefiting endangered Asian tigers -- as well as the brand's sales and image -- via a limited-edition, Lilly … Read the whole story

  • 2010: The Year Of The E-book

    The makers of e-book readers are pulling out the marketing stops -- Amazon's Kindle has been airing TV ads recently; Barnes & Noble is … Read the whole story

  • Americas Best Value Inn Goes Green

    Vantage Hospitality Group announced that all of its nearly 900 Americas Best Value Inn and Canadas Best Value Inn properties throughout North America will … Read the whole story

  • NHL Expands Social Networking

    The National Hockey League has launched the next phase of its long-term strategy of taking hockey beyond the hub to social-media and complementary … Read the whole story

  • How Nickelodeon Moved To A One-Brand Strategy

    Family values prompted Nickelodeon's move to a one-brand strategy last year after internal research revealed that the first generation of viewers turned into parents. … Read the whole story