Marketing Daily
Tuesday, June 22, 2010
  • Sony Leverages 'Big Gun' Celebs For 3D Sets

    "Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing asset list," Ari Weiss, creative director at agency 180 Los Angeles, which created … Read the whole story

  • Read the whole story

  • Beer Buyers' Belts Backslide

    The $100 billion industry is staggering into the critical selling season with its weakest position in years. Sales for the 11 biggest brands are … Read the whole story

  • Study: BP Has Lost A Billion In Brand Value

    General Sentiment CEO Greg Artzt says it will cost BP a fortune to dig itself out of the hole it is in just on … Read the whole story

  • Bojangles' Debuts Approach To Craving Theme

    TV spots from the chain's new agency, Charlotte, N.C.-based BooneOakley, play off a new catch phrase, "It's Bo time." In each vignette, a very … Read the whole story

  • Power: Quality Greatly Affects Purchase Decision

    J.D. Power says that last year consumers predominantly discussed the woes of fallen U.S. automakers, often naming the lack of quality manufacturing and engineering … Read the whole story

  • Adidas Says World Cup Already A Winner

    "All of the investment the big-name brands have made in the last two decades in turning sports events like the World Cup into a … Read the whole story

  • Southwest Launches Vacation Destination Giveaway

    Loyalty club members will have a daily opportunity to answer Rapid Rewards trivia questions and play an instant-win game with prizes including Rapid Rewards … Read the whole story