Marketing Daily
Friday, July 16, 2010
  • BEVERAGES
    Coke Capitalizes On Social Media Buzz
    by Karl Greenberg

    Coca-Cola is free. No, not in calories or caffeine, but the media that fans generate about the brand. Michael Donnelly, the Atlanta-based company's group … Read the whole story

  • AUTOMOTIVE
    Audi Focuses On Making Premium Leap
    by Karl Greenberg

    Audi has spent several years building brand awareness and consideration in the U.S. market. Now the company, which saw sales increase 28% in June, … Read the whole story

  • RETAIL
    As BP 'Fix' Looms, Mistrust Still Growing
    by Sarah Mahoney

    Even as the world watches to see if BP's new cap can continue to contain the oil spill, market researchers are struggling to get … Read the whole story

  • Who Owns A Deep Fryer?
    by

    Top 10 DMAs in which reside adults who own a deep fryer: 1 Jackson, Ms. 2 Memphis, Tenn. 3 Ft. Smith/ Fayetteville/ Springdale/ Rodgers, … Read the whole story

  • COMMENTARY
    Corporate Blogging: 8 Tips to Consider
    by Fajr Muhammad

    Like all other media, it takes planning, attention to detail, and a strong focus on your customer. Read the whole story

  • PHARMA
    Study: Drug Ads Educate, Inform
    by Aaron Baar

    Those warnings of all the side effects that can arise from prescription medication may be distracting, but they seem to be doing their job … Read the whole story

  • FOOD
    Survey: Food, Beverage Execs Cautiously Optimistic
    by Karlene Lukovitz

    Senior executives in the food and beverage industry expect to see revenue and profitability improve this year and next, and also expect their industry … Read the whole story