Marketing Daily
Wednesday, September 8, 2010
  • Selling Baby Carrots As The Perfect 'Junk Food'

    The integrated TV, online/social media and outdoor branding campaign supports new packages that look more like chip bags than veggie bags and carry the … Read the whole story

  • Source: Experian Simmons  Read the whole story

  • Reflections On Brand Beauty

    The ideal image of the cosmetic-buying category currently reflected back may have a decidedly new perspective. Read the whole story

  • EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'

    The company and the agency are deepening the connection to the game, offering up many of the vases, lamps, bowls and other decorative objects … Read the whole story

  • Ford Fiesta In Viewer-Controlled Reality Web Show

    The show, via web video company Digital Broadcasting Group (DBG) and actor Seth Green, follows a 20-something, L.A.-based man whose daily pursuits -- what … Read the whole story

  • Life Is Good: A $100 Million Brand With No Ads

    While it's certainly no emblem of marketing sophistication, Life is good's happy logo is familiar to optimists everywhere. Since its start selling t-shirts in … Read the whole story

  • Toyota Hispanic Campaign Is All About The Decals

    The effort includes Spanish TV spots shot as short documentaries showing Toyota street teams handing out the decals in target cities in the U.S. … Read the whole story

  • Earth's Best Baby Food Sponsors Playdate Parties

    Hain Celestial Group's Earth's Best is marking its 25th anniversary by sponsoring thousands of Playdate Parties nationwide. Qualifying parents will receive product samples and … Read the whole story

  • Major Data Challenges: Infrastructure, Quality, Privacy

    The integration of online and offline marketing data will enable levels of targeting never before possible. But to get there, marketers and their suppliers … Read the whole story