Marketing Daily
Monday, April 11, 2011
  • Here's The Deal: Buy A Volvo, See Sweden

    If the idea of a sm"rgås is enough to get you to a Volvo dealership, the company's U.S. marketing arm has a couple of … Read the whole story

  • Dodge Product Integration Online Targets Moms

    Chrysler LLC's Dodge division, which recently launched a promotion for the guy film "Fast Five," is hoping to reach moms as well with product … Read the whole story

  • Leading Hotels Launches Rebranding Campaign

    The campaign focuses on the LHW's "sweet spot" -- the space where luxury, global scale, and independent-minded hotels intersect. A secondary tagline has been … Read the whole story

  • Epson Touts Print Benefits For Photographers

    In a new advertising campaign from M&C Saatchi in Los Angeles, Epson demonstrates it knows the difference between the two, targeting professional and advanced … Read the whole story

  • Uncle Ben's Stresses Rice as Healthy Foundation

    Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this week, represents a significantly new emphasis for the brand -- and likely the … Read the whole story

  • Extending A Brand To Unlikely Categories

    Here are key factors that brands can use to assess the likelihood of a successful brand extension into incongruous categories. Read the whole story