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Go back about 50 years and one of the more cloying jingles in the heyday of cloying jingles was "See the U.S.A. in your Chevrolet, dah-da-dah-da-dah ..." It's ... Read the whole story
AUTOMOTIVEHyundai Motor America's marketing campaign for the new Veloster has more moving parts than the car itself. Besides a raft of 15-second, feature-focused advertisements, ... Read the whole story
FOODThe Institute of Medicine is recommending that the Food and Drug Administration and U.S. Department of Agriculture develop a single, standard front-of-package nutritional labeling ... Read the whole story
RESEARCHMark Donovan, senior vice president for mobile at comScore, tells "Marketing Daily," "We've gone from explaining to explaining why mobile was something that was ... Read the whole story
FINANCIAL SERVICESIts Spark Miles and Spark Cash cards will offer the highest-value rewards in the marketplace, according to McLean, Va.-based Capital One. The Spark Cash ... Read the whole story
AUTOMOTIVELexus is launching a program that takes its "Crash Test Genius" to Pandora. The effort also uses HTML5-enabled ad units on Pandora's website (which ... Read the whole story
RESTAURANTSThe Cinnabon bakery chain is getting its first television exposure through a television campaign being aired by WhiteWave Foods' International Delight. International Delight licenses ... Read the whole story
- COMMENTARY
Now that people are doing their shopping online and even in the palms of their hands, it's easy to be unnoticed if all you're ... Read the whole story
