Marketing Daily
Tuesday, December 6, 2011
  • Kikkoman Coupon Promoted On 'Super Chefs'

    Kikkoman, a sponsor of Food Network's "The Next Iron Chef: Super Chefs" since the show launched four years ago, had a first on the … Read the whole story

  • 5 Tips To Keeping Your App Relevant

    Companies can now build engaging apps that can be accessed from anywhere in the world, more than doubling their consumers simply by providing terrific … Read the whole story

  • Q&A: Felix Palau Talks Tecate

    On fight night, "Marketing Daily" caught up with Felix Palau, VP marketing for the brand, to talk ring strategy, a block away from the … Read the whole story

  • Allstate Donates To 'Autism Speaks'

    An estimated 1.5 million individuals in the U.S. and tens of millions worldwide are affected by autism. This year, more children will be diagnosed … Read the whole story

  • Best Prices Found Online

    "There's one [thing] that drives this and it comes down to pricing transparency," says Michael Paulson. "And there' more transparency on line than there … Read the whole story

  • Truth Taps Jeff Staple For Apparel

    Through the relationship, Truth is producing a limited-edition line of t-shirts called the "truth1585 Collection." The program involves online retail, promotional elements, and video. Read the whole story

  • Q&A; Why Yankee Candle Trumps Victoria's Secret

    Media Logic, which specializes in social media, recently launched the Retail Social Juice Index, a tool that measures social engagement for more than 500 … Read the whole story

  • Persuasive Design Can Put Jingle In Sales

    Just what is it about the smell of cinnamon and cloves that ushers in the holiday season? The aromas, vibrant reds and greens, cheery … Read the whole story