Marketing Daily
Thursday, May 17, 2012
  • Nissan Is Back In Black (Spandex)

    Nissan is back for the second year as automotive sponsor of the Amgen Tour of California. It's the U.S. version of the Tour de ... Read the whole story

  • Schwinn Celebrates Lifetime Of Riding

    Two years after moving away from a broadcast-based marketing plan, Schwinn is looking to reach consumers through the Internet. Schwinn has struck deals with ... Read the whole story

  • Macy's Unfurls Brazilian Campaign

    Macy's is taking the wraps off its "Brasil: A Magical Journey" with an advertising and digital extravaganza, including augmented-reality shopping apps and a fund-raising ... Read the whole story

  • Garfinkel Talks Classic Ads, Timeless Strategy

    Lee Garfinkel, who had been chief creative officer at Euro RSCG for a little over a year, has been doing automobile ads in one ... Read the whole story

  • Skechers To Pay $40 Million To Settle FTC Claims Complaint

    Skechers USA, Inc. has agreed to pay $40 million to settle Federal Trade Commission charges that the company deceived consumers by making unsubstantiated claims ... Read the whole story

  • Are You My Mother?

    For the months leading up to Mother's Day, my job as a casting director is to find the perfect "mom" -- or at least ... Read the whole story