Marketing Daily
Wednesday, June 20, 2012
  • GM Unifies Global Design Strategy

    General Motors' Global Design division is making big changes organizationally. The idea is to align executive appointments to the benefit of the company's 10 ... Read the whole story

  • Papa John's, Red Lobster Lead Satisfaction Rankings

    QSR chains' overall satisfaction score rose 1.3%, to 80, even as full-service chains' overall score declined 2.4% -- putting them also at 80. This ... Read the whole story

  • Huggies Enlists Mexican TV Star For Campaign

    Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personality and father of two Poncho de Anda. In addition to the partnership ... Read the whole story

  • Study: Walmart Clobbers Amazon On Price

    Not only do prices at Walmart Supercenters beat out its own Web site, they currently KO Amazon, according to a new study by Kantar ... Read the whole story

  • AT&T Brings Interactivity To Sustainability

    Finding and digesting information about corporate sustainability can be a difficult and trying task. Often consumers have wade through the deep recesses of a ... Read the whole story

  • Q&A: Globetrotters CEO Has Global Plans

    While focusing on having a year-round presence in hoops-hungry China, The Harlem Globetrotters in the U.S. has signed a marketing deal with 24 Hour ... Read the whole story

  • Harnessing Big Data For Big Returns

    When it is effectively and efficiently mined by advanced data analytics tools, the true promise of Big Data is within reach for today's digital ... Read the whole story