Marketing Daily
Wednesday, June 20, 2012
  • GM Unifies Global Design Strategy

    General Motors' Global Design division is making big changes organizationally. The idea is to align executive appointments to the benefit of the company's 10 … Read the whole story

  • Papa John's, Red Lobster Lead Satisfaction Rankings

    QSR chains' overall satisfaction score rose 1.3%, to 80, even as full-service chains' overall score declined 2.4% -- putting them also at 80. This … Read the whole story

  • Huggies Enlists Mexican TV Star For Campaign

    Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personality and father of two Poncho de Anda. In addition to the partnership … Read the whole story

  • Study: Walmart Clobbers Amazon On Price

    Not only do prices at Walmart Supercenters beat out its own Web site, they currently KO Amazon, according to a new study by Kantar … Read the whole story

  • AT&T Brings Interactivity To Sustainability

    Finding and digesting information about corporate sustainability can be a difficult and trying task. Often consumers have wade through the deep recesses of a … Read the whole story

  • Q&A: Globetrotters CEO Has Global Plans

    While focusing on having a year-round presence in hoops-hungry China, The Harlem Globetrotters in the U.S. has signed a marketing deal with 24 Hour … Read the whole story

  • Harnessing Big Data For Big Returns

    When it is effectively and efficiently mined by advanced data analytics tools, the true promise of Big Data is within reach for today's digital … Read the whole story