Marketing Daily
Thursday, July 12, 2012

Top of The News

Marvin Traub, Retailing Impressario And Nurturer, 87
by Thom Forbes

Marvin S. Traub, who Women's Wear Daily calls "one of the 20th century's most visionary retailers, acclaimed for his merchandising and marketing showmanship," died at home in Manhattan yesterday. He … Read the whole story

  • RESTAURANTS
    Taco Bell Ads Use 'Edible' QR Code
    by Karlene Lukovitz

    The codes, made from fruit, visually drive home the fresh and healthy nature of the Cantina Bell menu items, which are made from ingredients … Read the whole story

  • APPAREL
    Adidas Wins Euro 2012
    by Karl Greenberg

    Adidas is the real winner of Euro 2012. YouGov BrandIndex says it enjoyed a big perception lead. That means Adidas doesn't have to eat … Read the whole story

  • TRAVEL
    Phillips 66, 76, And Conoco Offer Giveaways
    by Tanya Gazdik

    Gas station chains Phillips 66, 76 and Conoco are encouraging travelers to hit the road this summer, despite apprehension about gas prices. The company … Read the whole story

  • RETAIL
    Target, Neiman Marcus Partner For Holiday Collection
    by Sarah Mahoney

    "All marketing innovations are, to an extent, strategic bets," Ted Zittell, a Toronto-based consultant for McMillan/ Doolittle, tells "Marketing Daily." "But these two companies … Read the whole story

  • RESEARCH
    Get Ready For Retail 'Showrooming'
    by Aaron Baar

    According to a survey conducted by Capgemini of 16,000 shoppers around the globe, consumers expect the traditional model of brick-and-mortar stores carrying inventory to … Read the whole story

  • COMMENTARY
    Cruze Eco's Great; Will Kids Buy Stick?
    by Karl Greenberg, Staff Writer

    When I borrowed the Chevy Cruze Eco (slightly smaller than) midsize car to give it a spin last weekend, I was a little surprised … Read the whole story