Marketing Daily
Thursday, July 19, 2012

Top of The News

CFPB Sacks Capital One For Deceptive Marketing
by Thom Forbes

Capital One's wallet is "a bit lighter" this morning, Elizabeth Lazarowitz tells us in the "New York Daily News," as it has agreed to pay $210 million to settle charges … Read the whole story

  • RETAIL
    Survey: Big Gains Ahead In Back-To-School Shopping
    by Sarah Mahoney

    Remember last summer, when moms were abuzz with how they were skimping on back-to-school shopping, and making that grimy backpack take one more trip … Read the whole story

  • RETAIL
    Target, Walmart Get Digital For BTS
    by Sarah Mahoney

    Discounters are upping their digital game this school year, with both Walmart and Target making it easier for shoppers to do more of the … Read the whole story

  • MEDIA
    Gas Station TV Switches To High Test
    by Karl Greenberg

    The gas pump media company is changing its brand positioning in tandem with a big expansion program. GSTV says its network reaches 32 million … Read the whole story

  • RESEARCH
    Youth Won't Be Served
    by Karl Greenberg

    From an online survey of 7,213 adults in 19 countries, the firm found that three-quarters believe society has grown too youth-obsessed. And respondents said … Read the whole story

  • DirecTV Competitors Take Aim Over Viacom Networks' Blackout
    by Wayne Friedman

    Multichannel network sellers are looking to make gains at the expense of the ongoing DirecTV-Viacom stalemate over carriage fees, according to one media analyst. … Read the whole story

  • COMMENTARY
    An Ad Agency In Denver?
    by Scott Mellin

    Whether you set up shop in Denver or New York, the future of marketing is about creating a soulful, personal connection between the brand … Read the whole story