Marketing Daily
Thursday, August 23, 2012
  • Can Marketing Save The Maine Lobster?

    The Maine Lobster Council, which represents some 4,500 local lobster fishermen, is running a TV spot which shows a man presenting a woman with ... Read the whole story

  • Online Retail Isn't Always Better Retail

    A new mystery shopper study by StellaService suggests that, at least for the $83.8 billion back-to-school season, in which two out of five consumers ... Read the whole story

  • Wine Consumption On The Rise

    The wine industry maintained an upswing to mark 18 years of growth, even in the midst of a still-fragile U.S. economy, according to the ... Read the whole story

  • Report: Collegiate Gen Y's Shaping Food Trends

    The nearly 20 million 18- to 20-year-olds who are currently attending college are developing distinct culinary preferences that will influence the food industry for ... Read the whole story

  • Auto Seats Moving Up In The World

    As seats benefit from automakers' focus on making compact and sub-compact cars more premium, seats are getting souped up. Nissan, for instance, is putting ... Read the whole story

  • Turner Drinks From MLB, Budweiser Sponsorship

    As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS will benefit. A cornerstone of the alliance is the sponsorship of the new ... Read the whole story

  • Outsourcing Your Voice: Lessons For Brands

    The key to successfully outsourcing your brand voice is to establish genuine two-way communication with consumers -- and to ensure that the communication is ... Read the whole story

  • Need For Data Forces CIO-CMO Alliance

    At the heart of being relevant-at-scale is an ongoing commitment to harnessing data and analytics. CMOs must work closely with CIOs to co-create new ... Read the whole story