Five major marketers charged with violating the Children's Online Privacy Protection Act (COPPA) by a coalition of advocacy groups deny the allegations, saying they are unwarranted. The Federal Trade Commission, … Read the whole story
The Maine Lobster Council, which represents some 4,500 local lobster fishermen, is running a TV spot which shows a man presenting a woman with … Read the whole story
A new mystery shopper study by StellaService suggests that, at least for the $83.8 billion back-to-school season, in which two out of five consumers … Read the whole story
The wine industry maintained an upswing to mark 18 years of growth, even in the midst of a still-fragile U.S. economy, according to the … Read the whole story
The nearly 20 million 18- to 20-year-olds who are currently attending college are developing distinct culinary preferences that will influence the food industry for … Read the whole story
As seats benefit from automakers' focus on making compact and sub-compact cars more premium, seats are getting souped up. Nissan, for instance, is putting … Read the whole story
As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS will benefit. A cornerstone of the alliance is the sponsorship of the new … Read the whole story
The key to successfully outsourcing your brand voice is to establish genuine two-way communication with consumers -- and to ensure that the communication is … Read the whole story
At the heart of being relevant-at-scale is an ongoing commitment to harnessing data and analytics. CMOs must work closely with CIOs to co-create new … Read the whole story