Top of The News
by Thom Forbes
Talk about a game changer: a nearly $13 billion bid for 70% of Sprint Nextel by the Japanese phone and Internet company Softbank could "transform" the mobile market in the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Bugatti recently launched a Facebook page with around 500,000 fans, plus 130,000 images on Flickr and more than 700,000 videos on YouTube. The new … Read the whole story
CONFERENCE
by Sarah Mahoney
Some advised tackling the problem head on. When a distribution issue for Johnson & Johnson's o.b. ultra tampons caused them to be scarce, "at … Read the whole story
RESTAURANTS
by Karlene Lukovitz
CEO Emil Brolick's vision of positioning Wendy's as "a cut above" has driven fundamental changes that have already moved the chain out of its … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
It's no accident that the company's marketing efforts are becoming so closely aligned to social responsibility, and the "intersection between sales of its individual … Read the whole story
FOOD
by Aaron Baar
In an online video expected to appear on social media, the rapper, actor and producer Snoop Dogg (who has been known to inhale cannabis … Read the whole story
CONFERENCE
by Sarah Mahoney
As The Association of National Advertisers kicked off its annual conference, the ANA's President and CEO Bob Liodice talked about media growth, with digital … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Bolt, who appears in Nissan advertising, has signed a special deal with Nissan Motor Co., Ltd. to extend his role as brand ambassador for … Read the whole story
COMMENTARY
by Drew Neisser
As baseball enters the 2012 postseason, the previous 162 games are quickly forgotten and even the fair-weather fan knows it's either "win big" or … Read the whole story