Marketing Daily
Wednesday, October 17, 2012
  • Loyalty: Customer Service Outperforms Technology

    "Customers are less sensitive than one might think about always having access to the latest technologies and the social influences of their friends and … Read the whole story

  • Siegel+Gale: Success Is Simple

    There's beauty in simplicity. There are also revenues. In fact, consumers are willing to pay more than $30 billion for simpler products and experiences … Read the whole story

  • Ocean Spray's Bog-osphere On The Road Again

    In the latest version of wooing America with its tiny, tart fruit, Ocean Spray is again bringing its bogs across America, this time setting … Read the whole story

  • CiCi's Voted Favorite Pizza Chain

    The survey of more than 7,600 U.S. consumers, conducted in August by Market Force, found Papa John's and Papa Murphy's ranking #2 and #3, … Read the whole story

  • Motel 6 Launches Booking App

    Motel 6 has launched a booking application on its Facebook fan page. The Dallas-based budget hotel chain is offering a 10% discount for users … Read the whole story

  • Spalding Signs Multiple Licensing Deals

    Spalding's deal with PIK, brokered by licensing firm Dudley, puts the Spalding and PIK trademarks on the latter's batting tees, nets, baseball and softball … Read the whole story

  • Truvia Campaign Benefits Bolivian Children

    Each time someone logs onto the campaign's site and writes a note of encouragement or inspiration to Bolivian children, Truvia will donate $1 toward … Read the whole story

  • Can the Ad-Supported Web Be Saved?

    Ad tonnage is beginning to kill the online advertising industry. The industry must be able to support publishers with new ad formats that will … Read the whole story

  • Tweets With A Purpose

    The blurring line between technology and business provides new opportunities for mid-size retail CMOs and CIOs to collaborate to transform marketing practices by leveraging … Read the whole story