"Customers are less sensitive than one might think about always having access to the latest technologies and the social influences of their friends and … Read the whole story

There's beauty in simplicity. There are also revenues. In fact, consumers are willing to pay more than $30 billion for simpler products and experiences … Read the whole story

In the latest version of wooing America with its tiny, tart fruit, Ocean Spray is again bringing its bogs across America, this time setting … Read the whole story

The survey of more than 7,600 U.S. consumers, conducted in August by Market Force, found Papa John's and Papa Murphy's ranking #2 and #3, … Read the whole story

Motel 6 has launched a booking application on its Facebook fan page. The Dallas-based budget hotel chain is offering a 10% discount for users … Read the whole story

Spalding's deal with PIK, brokered by licensing firm Dudley, puts the Spalding and PIK trademarks on the latter's batting tees, nets, baseball and softball … Read the whole story

Each time someone logs onto the campaign's site and writes a note of encouragement or inspiration to Bolivian children, Truvia will donate $1 toward … Read the whole story