Marketing Daily
Thursday, January 10, 2013
  • 'Psy' Does Super Bowl Ad For Wonderful Pistachios

    Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew … Read the whole story

  • Warc Lowers '13 Ad Spending Growth Projections

    Warc has reduced its projections for 2013 global advertising spending since its last forecast, released in August. The marketing intelligence service now projects that … Read the whole story

  • Target Strikes Back Against Showrooming

    The Minneapolis-based retailer, which began testing price-matching against specific competitors over the holidays, says the now-year-round program will make it easier for shoppers to … Read the whole story

  • Kia Cements Georgia Footprint With Hall Of Fame

    Tim Chaney, director of marketing and communications for Irvine, Calif.-based Kia Motors America, tells Marketing Daily that sponsorship of the facility, which is downtown … Read the whole story

  • Doritos Reveals 'Crash The Super Bowl' Finalists

    Two of the user-generated videos will air as ads during the Super Bowl XLVII on Feb. 3: one chosen by public votes cast between … Read the whole story

  • Arizona Takes Tourism Cue From The Stars

    Complementing the state's national "In a word: Arizona" tourism effort, the campaign is targeted at travelers in Chicago, Denver and Minneapolis, which are a … Read the whole story

  • Automakers Roar Into CES

    At least eight automakers are at the Las Vegas show, touting partnerships around entertainment, content, navigation, and autonomous-driving for platforms like Sync (Ford), UConnect … Read the whole story

  • The Rise of the Super-Empowered Customer

    In today's business, the customer matters more than anything. With customer loyalty up for grabs, how can companies capitalize? Listen to your customers, value … Read the whole story