Wonderful Pistachios originally planned to run two different, 15-second ads, but changed its strategy because the Psy creative, directed by Grammy Award-winning director Mathew … Read the whole story

Warc has reduced its projections for 2013 global advertising spending since its last forecast, released in August. The marketing intelligence service now projects that … Read the whole story

The Minneapolis-based retailer, which began testing price-matching against specific competitors over the holidays, says the now-year-round program will make it easier for shoppers to … Read the whole story

Tim Chaney, director of marketing and communications for Irvine, Calif.-based Kia Motors America, tells Marketing Daily that sponsorship of the facility, which is downtown … Read the whole story

Two of the user-generated videos will air as ads during the Super Bowl XLVII on Feb. 3: one chosen by public votes cast between … Read the whole story

Complementing the state's national "In a word: Arizona" tourism effort, the campaign is targeted at travelers in Chicago, Denver and Minneapolis, which are a … Read the whole story

At least eight automakers are at the Las Vegas show, touting partnerships around entertainment, content, navigation, and autonomous-driving for platforms like Sync (Ford), UConnect … Read the whole story