Marketing Daily
Monday, January 14, 2013
  • Honda Hits The Digital Asphalt In Forza Horizon

    In addition to downloading Honda cars to play in-game, the program allows players to race virtually against Honda IndyCar driver Scott Dixon and try … Read the whole story

  • New Green Mountain Theme: Better Coffee, Better Day

    The campaign is dubbed "Perspectives," in part because the creative is shot/shown from the first-person or "internal" perspective of the coffee drinker/viewer, Green Mountain … Read the whole story

  • Shhh! Selfridges' 'Silence Room' Quiets Brand Noise

    Even brand noise has been muffled, with logos wiped clean from items by Crme de la Mer, Levi's, Beats by Dre, and even foods, … Read the whole story

  • United Airlines Offers Baggage Delivery

    United Airlines is launching a baggage delivery option that allows customers to pay extra to have their checked bags delivered directly to their final … Read the whole story

  • Volkswagen Polices Awards Shows In Jetta

    Two ads, part of the Jetta ad mix launched last year, will be shown during the Golden Globes and SAG awards on Jan. 27. … Read the whole story

  • T-Mobile Helps MLB With Dugout Calls (And More)

    T-Mobile USA has signed on as the wireless company for Major League Baseball providing both on-field and (in some cases) in-stadium communications, as part … Read the whole story

  • Best Buy's Good News; Tiffany's Blues

    Best Buy says revenue for the nine-week holiday period came in at $12.8 billion, compared with $12.9 billion the prior year. And while domestic … Read the whole story

  • Yummy, Yummy, Yummy - I Have Antibiotics In My Tummy

    Yum Brands Inc., a company that for decades has been serially dishonest with its customers about the relative healthfulness of its products, is now … Read the whole story

  • Don't Struggle With Big Data

    Instinct, experience, and even data inform marketers about the tone, images, and words that will resonate emotionally with customers. Instead of struggling, reinvent online … Read the whole story