Top of The News
by Thom Forbes
It turns out that the car that's going back to the future isn't a DeLorean after all. It's a seventh-generation Chevrolet Corvette dubbed the Stingray in homage to the classic … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In addition to downloading Honda cars to play in-game, the program allows players to race virtually against Honda IndyCar driver Scott Dixon and try … Read the whole story
BEVERAGES
by Karlene Lukovitz
The campaign is dubbed "Perspectives," in part because the creative is shot/shown from the first-person or "internal" perspective of the coffee drinker/viewer, Green Mountain … Read the whole story
RETAIL
by Sarah Mahoney
Even brand noise has been muffled, with logos wiped clean from items by Crme de la Mer, Levi's, Beats by Dre, and even foods, … Read the whole story
AIRLINES
by Tanya Gazdik
United Airlines is launching a baggage delivery option that allows customers to pay extra to have their checked bags delivered directly to their final … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Two ads, part of the Jetta ad mix launched last year, will be shown during the Golden Globes and SAG awards on Jan. 27. … Read the whole story
TELECOM
by Aaron Baar
T-Mobile USA has signed on as the wireless company for Major League Baseball providing both on-field and (in some cases) in-stadium communications, as part … Read the whole story
RETAIL
by Sarah Mahoney
Best Buy says revenue for the nine-week holiday period came in at $12.8 billion, compared with $12.9 billion the prior year. And while domestic … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Yum Brands Inc., a company that for decades has been serially dishonest with its customers about the relative healthfulness of its products, is now … Read the whole story
COMMENTARY
by Joelle Kaufman
Instinct, experience, and even data inform marketers about the tone, images, and words that will resonate emotionally with customers. Instead of struggling, reinvent online … Read the whole story