Marketing Daily
Monday, January 28, 2013
  • Troops To Get Slim Jims Bearing Messages From Home

    The campaign, created by marketing agency TRIS3CT, is part of Slim Jim's ongoing partnership with World Wrestling Entertainment and the annual WWE/USO "Tribute to … Read the whole story

  • Flaming Lips Kiss Hyundai's Keystone Super Bowl Ad

    "Our decision to use the Flaming Lips goes back eight or ten weeks. It was an organic process where they wrote the music, but … Read the whole story

  • Kia Answers Big Question In Super Bowl

    Kia is going a bit outside the product corral to connect, humorously, with a larger issue. In this case it's the ontological conundrum of … Read the whole story

  • Consumers Want Professional Tech Support

    Nearly three-quarters of those who expressed a desire to have some professional support wanted that service to be comprehensive in its ability to help … Read the whole story

  • BrandIndex: Subway Leads 2012's Best-Perceived QSRs

    While Subway has had its PR challenges in the past few weeks, it ranked #1 in consumer perceptions of leading QSRs in 2012, for … Read the whole story

  • Despite Lower Football Ratings, Bowl May Set Record

    While football viewership has been declining, the National Retail Federation is predicting another record Super Bowl, with more than 179.1 million people expected to … Read the whole story

  • Marketers Roll Out Super Bowl Teasers

    Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunday. While consumers have an idea of what to expect from a handful … Read the whole story

  • Veterinarians: Cat Care Key To Growth

    Bayer HealthCare teamed up with the American Association of Feline Practitioners for a study that reveals that 78% of veterinarians believe that better care … Read the whole story

  • Open Unhappiness

    It is embarrassing, and a bit perplexing -- and admittedly a bit satisfying -- to watch the Coca-Cola Co. twist in the wind. Phony … Read the whole story

  • Countdown to the Super Bowl

    A group of Cowboys, Badlanders and Showgirls are lost in the desert. Who will reach the Coca-Cola mirage first? Super Bowl viewers, you decide. … Read the whole story

  • The Changing Face Of Brand Leadership

    The blending of brand leadership with favorite brands and good citizenship creates a new psychology for leadership that must include an effective dialogue with … Read the whole story