June 3 - 6, 2024
Monday, February 18, 2013
Top of The News
None of the listed antonyms for triumphant -- defeated, failing, losing, unsuccessful -- seem to adequately convey what headlines and news anchors everywhere were calling a "Carnival public relations fiasco" … Read the whole story
RESTAURANTSThe overall "Live Consciously" campaign eschews a typical focus on products, instead aiming to articulate Panera's "purpose-driven" brand philosophy, including how it does business, … Read the whole story
ENTERTAINMENTAlthough social networks' influence increased among moviegoers between the ages of 35 and 44, it declined among those between 18 and 24. (The younger … Read the whole story
SPORTSOfficial Bank of the NBA BBVA Compass (and NBA sponsor since 2010) is launching an NBA-branded online account called NBA Banking, part of a … Read the whole story
APPAREL"We're not featuring the aspirational actions of today's superstar millionaires in this campaign; we're celebrating individuals who find purpose by pursuing their passions," he … Read the whole story
PETSThe emBARK on Pet Health campaign asks pet owners to take a simple pledge on its Web site to become more mindful of their … Read the whole story
- COMMENTARY
You're young, you're old, you're powerful beyond measure, and you have a lot of cash -- and the fuel of that power is not … Read the whole story
- COMMENTARY
There is a growing market for marketers to make a living in cities like Indianapolis, St. Louis, Dallas and even Austin. In addition to … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
Courtney Redford - Bridges Consumer Healthcare, Digital Marketing Manager
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July 22 - 25, 2024
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October 2 - 5, 2024
