Top of The News
by Thom Forbes
The official press release about the death Saturday of Paul Carr Polk McIlhenny, CEO and chairman of the family-owned company that makes and markets Tabasco Sauce, tells us that he … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The firms suggest social direct marketing is important during the "declaration of purchase" phase, because automakers can connect with other potential buyers and offer … Read the whole story
RETAIL
by Sarah Mahoney
Research from Kantar Retail reports that smartphone owners are more likely to use their devices at home or at work, not while traveling or … Read the whole story
BEVERAGES
by Tanya Gazdik
The Boston Beer Co. has spent two years doing sensory research that will culminate in the launch of the "Sam Can" in summer 2013, … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Offering foods that are consistent with the nutritional guidelines in the federal Dietary Guidelines for Americans has become a particularly key strategy in winning … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes the demands of NASCAR's bruising race environment a halo for the tire brand … Read the whole story
ELECTRONICS
by Aaron Baar
"Consumers are now increasingly buying big-screen TVs that include the Internet capabilities, even if they're specifically looking for [those capabilities] or not," Veronica Thayer, … Read the whole story
PETS
by Tanya Gazdik
Participating PetSmart stores will host Pet Dental Checkup Days March 2 and 3 from 2 to 4 p.m. Banfield Pet Hospital veterinary technicians and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I feel obliged to call the world's attention to some news out of 'Forbes' magazine: It's doing well. Very well. That's remarkable for two … Read the whole story
COMMENTARY
by Chris Vaughan
As a marketer, how can you strive to walk the talk, ensure that belief aligns with reality for both management and staff, and make … Read the whole story