Fisker Automotive co-founder Henrik Fisker is, by many accounts, an inspired designer with a devoted following -- unabashed ambassadors of the $110,000 hybrid Karma have included Justin Bieber and Leonardo … Read the whole story
Latinas confirmed that they are not only shopping the Hispanic aisle - they have eclectic palettes and enjoy cooking a wide variety of foods. … Read the whole story
"This growth will be abetted by traditional stores' investments in web businesses to support a multichannel strategy, the blistering pace of mobile device adoption, … Read the whole story
Talk about transitional wear: Saks Fifth Avenue says there are lots of changes afoot, as it moves from multichannel to omnichannel, from classic brands … Read the whole story
The new integrated campaign will comprise a TV, print, out-of-home, digital and social media campaign featuring celebrities, athletes, media, and corporate and government leaders, … Read the whole story
"They do take them into consideration when purchasing a product," Tara Piazza, senior vice president of Fulcrum, tells "Marketing Daily." "Some of the questions … Read the whole story
One only need review last year's Edelman Trust Barometer to see how low trust has gotten: trust in both companies and government. A 2013 … Read the whole story
To align with consumer preferences and put users in control of their brand experience, marketers must begin to embrace value-exchange advertising. Value-exchange ads that … Read the whole story
A publishing giant, a women's lingerie retailer, a kid-centric commerce subscription service and a nonprofit organization all came together at OMMA Social during SXSW … Read the whole story