Marketing Daily
Thursday, March 14, 2013
  • Survey Highlights Hispanic Cooking, Shopping Trends

    Latinas confirmed that they are not only shopping the Hispanic aisle - they have eclectic palettes and enjoy cooking a wide variety of foods. ... Read the whole story

  • Forrester Forecasts 13% Gain In Online Sales

    "This growth will be abetted by traditional stores' investments in web businesses to support a multichannel strategy, the blistering pace of mobile device adoption, ... Read the whole story

  • Saks Trying To Up Its Omnichannel Game

    Talk about transitional wear: Saks Fifth Avenue says there are lots of changes afoot, as it moves from multichannel to omnichannel, from classic brands ... Read the whole story

  • New National NO MORE Campaign Deals With Abuse

    The new integrated campaign will comprise a TV, print, out-of-home, digital and social media campaign featuring celebrities, athletes, media, and corporate and government leaders, ... Read the whole story

  • Warranties Factor Into Consumer Considerations

    "They do take them into consideration when purchasing a product," Tara Piazza, senior vice president of Fulcrum, tells "Marketing Daily." "Some of the questions ... Read the whole story

  • People Are Mad; Let Them Talk (Amongst Themselves)

    One only need review last year's Edelman Trust Barometer to see how low trust has gotten: trust in both companies and government. A 2013 ... Read the whole story

  • Be The Brand 'Hero' Of Social, Mobile Games

    To align with consumer preferences and put users in control of their brand experience, marketers must begin to embrace value-exchange advertising. Value-exchange ads that ... Read the whole story

  • 5 Ways To Drive Social Advocacy For Your Business

    A publishing giant, a women's lingerie retailer, a kid-centric commerce subscription service and a nonprofit organization all came together at OMMA Social during SXSW ... Read the whole story