Marketing Daily
Wednesday, March 20, 2013
  • I See London, I See France: Lululemon Wears Crisis Well

    But crisis-management experts say the brand is wearing its 15 minutes well, using it as an opportunity to speak frankly to customers, and even ... Read the whole story

  • Q&A: Developing A True Mobile Strategy

    According to Glen Hartman, global managing director of digital consulting at Accenture Interactive, marketers have got to get it right because consumers will be ... Read the whole story

  • Hyundai Goes To Bat For The Mets

    Hyundai Motor America has just signed a multi-year partnership for naming rights to the Hyundai Club at the Mets' Citi Field, with a regional ... Read the whole story

  • Young Adults, Families With Kids Drive Ethnic Foods

    As the palates of Americans, and younger people in particular, become more adventurous and sophisticated, "they are eager to explore lesser-known cuisines with unique ... Read the whole story

  • Southwest Airlines Takes New Approach

    Southwest Airlines is taking a more serious tack with a campaign that broke Tuesday night during the NCAA Tournament opening games. The first work ... Read the whole story

  • Supermarkets Losing Share In Fresh-Food Sales

    In the U.S., sales of these fresh foods typically generate 29% of total store sales, with meat accounting for 29% of those sales, produce ... Read the whole story

  • Zippo Lights Up For Rock Concert Series

    For the Mayhem concerts, the company will do several activations, including a "Zippo Custom Artist" program where musicians on the tour will customize Zippo ... Read the whole story

  • Heineken Breaks From The Mainstream

    Lesya Lysyj, Heineken USA chief marketing officer, recognizes that to elevate an iconic beer brand like Heineken, she needs to move away from the ... Read the whole story