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As part of a sprawling package that neatly rounds up the whys, wherefores and from-whence-they-cames of the two at-odds bids for Sprint Nextel Corp., the Wall Street Journal's lede story … Read the whole story
APPARELThe 23-year-old -- currently starring as bratty, brilliant country star Juliette Barnes in ABC's critically acclaimed "Nashville" -- appears in 15- and 30-second TV … Read the whole story
FOODLaunching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would … Read the whole story
AUTOMOTIVENissan says Fred Diaz will oversee operations of the Nissan Division in the United States, including all sales, marketing, fixed operations, parts and service … Read the whole story
ENTERTAINMENT"For us, our fans are discovering and consuming content on all devices. We wanted to create an experience for all those devices, and they … Read the whole story
AUTOMOTIVEDodge Charger is driving down the middle of a road with digital on one side and traditional on the other. The real unique part … Read the whole story
Heinz redesigned its Foodservice Web site to reflect industry demand. The result? Just eight weeks after the relaunch, site traffic has exceeded total visits … Read the whole story
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It may take five years or perhaps even longer, but inevitably, smart TVs will revolutionize advertising -- especially advertising that requests a response from … Read the whole story
- COMMENTARY
Brands know the stakes are high -- to engage with today's consumer, now they must become publishers. So many marketers have hired teams to … Read the whole story
COMMENTARYCalled "The Collaborators," the third episode of "Mad Men"'s sixth season illustrated the politics of appeasement and double dealings, as seen in love, war, … Read the whole story
