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We learned that there's more to Kid Rock than meets the ear from Kelefa Sanneh's fascinating "Badass American" profile of the "genre-jumping" musician "who got his start in hip-hop, went … Read the whole story
RETAILThe motorcade, which also included three of the doll's favorite cars and was escorted by Malibu Patrol, stopped first in Los Angeles, where a … Read the whole story
ENERGY"We have a neat little deal," says Glenn Weckerlin, global director of brand and product line management at Chevron, who helped put the Chevron … Read the whole story
RESTAURANTSInvesting in television is something of a leap for any fairly young, growing brand -- but Smashburger believes it has reached a stage at … Read the whole story
BEVERAGESMiller Genuine Draft is partnering with COMPLEX Magazine to present the MGD Get Fresh Tour, a three-city concert series. Kicking off June 27 in … Read the whole story
ELECTRONICS"We looked at the Rose Bowl and said, 'There's some really great fans. How can we allow them to express their devotion and get … Read the whole story
AUTOMOTIVEThe effort, via Sausalito, Calif.-based Skadaddle Media, comprises a video, consumer manifesto and "live riveted challenge" at www.liveriveted.com. The latter is a weekly affair … Read the whole story
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Sooner or later, all roads will lead to content. For brands and brand managers, the call has been sounded: start evolving now if you … Read the whole story
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With statistics showing that 90% of organizations maintain social media profiles, failing to have a social media presence for your organization can put you … Read the whole story
