Marketing Daily
Thursday, July 11, 2013
  • Republic Wireless Campaign Recalls Perot

    With the major wireless carriers spending hundreds of millions in marketing dollars to win new customers, breaking a new brand into the category can … Read the whole story

  • Digital Luxury: Nordstrom, Macy's, Saks Dominate

    A new report on luxury retailers from L2 Think Tank says Nordstrom, Macy's, Saks Fifth Avenue and Marks & Spencer are consumers' favorite digital … Read the whole story

  • Wendy's Uses Tweets In Songs; Taps Nick Lachey

    Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- … Read the whole story

  • GMC Airstreaming In Video Series Touting Performance

    The overall theme is "glamping" or glamorous camping, for which the Airstreams were chosen to embody the high-end trailering experience, positioning Sierra as an … Read the whole story

  • Dodge Borrows Pitbull To Pitch Dart To Gen Y

    The Spanish/English ad campaign features the artist whose handle is the name of the above dog breed that's about 80% teeth. Pitbull, whose tour … Read the whole story

  • Omni Hotels Revamps Campaign With High-Tech

    Omni Hotels & Resorts is changing up its ad campaign to promote its meeting and events business using augmented reality technology. The multimedia campaign … Read the whole story

  • How Diversity Leads To Better Creativity In Global Advertising

    At the Cannes International Festival of Creativity in June, the wide-ranging backgrounds, ideas, cultures and experience showcased just how diverse the creative industry is. … Read the whole story

  • The Best Market Research Tool You're Not Using

    Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research … Read the whole story