Top of The News
by Thom Forbes
It probably did not come as a surprise to you to learn that some of those online reviews of products and services on sites such as Yelp and Google Local … Read the whole story
RETAIL
by Sarah Mahoney
The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story
BEVERAGES
by Karl Greenberg
"Coca-Cola has moved from thinking about being the best in the world to being the best for the world," said Joe Tripodi, the company's … Read the whole story
RESEARCH
by Tanya Gazdik
With a current buying power of $1 trillion that is forecast to reach $1.3 trillion dollars by the year 2017, the importance of connecting … Read the whole story
RETAIL
by Aaron Baar
"Last year, there was a lot of learning. There were all of these incredible backstories ... ," Ravi Jariwala, a Wal-Mart representative, tells Marketing … Read the whole story
FOOD
by Karlene Lukovitz
Founded by three Duke University graduates and backed by $500,000 in funding from Great Oaks VC, Locket seeks to monetize the highly visible and … Read the whole story
CONFERENCE
by Karl Greenberg
"We are about connecting people to things they need and love," said Jody Ford, head of U.S. relationship marketing at eBay. "But we have … Read the whole story
COMMENTARY
by Bill Goodwin
From the first anticipatory moments, families are there at every turn, posting pictures as their "firsts" become likes and favorites. This level of engagement … Read the whole story
COMMENTARY
by John Shea
As companies create communication plans to meet consumers' needs, marketers face an important decision -- should they curate content from leading publishers and share … Read the whole story