Juicy Couture, whose colorful velour tracksuits with JUICY across the posterior enjoyed celebrity status once upon a time a few fashion cycles ago, was sold for $195 million yesterday to … Read the whole story
"It has an edge, historically. It's loaded with adrenalin," said CMO Olivier Francois at the ANA conference, ticking off such measures of its strength … Read the whole story
Samsung is stranding eight people on a deserted island, but in a reality programming twist, they will be allowed to communicate with the outside … Read the whole story
Both campaigns, by Baldwin&, also based in Raleigh, are being supported with both Facebook and Twitter efforts, as well as 700,000 emails and on … Read the whole story
Land Rover is heading into the wild to promote its Range Rover Sport. The company is doing a partnership with "Outside" that gives the … Read the whole story
AAA is soliciting pet travel pictures for its annual Petbook. Best Western has joined as the sponsor of the contest for the sixth consecutive … Read the whole story
Seeing your brand as a trending hashtag on a social network that has 200 million active users is enough to make any marketer smile. … Read the whole story
Typical desired demographic information has surpassed gender, age, and income level, and now includes millions of details about our personal tastes, values, opinions, habits, … Read the whole story