MediaPost Publications - Marketing Daily 03/24/2014

by Thom Forbes

Apple is doing a lot of talking about what consumers will see and hear on their devices whether or not they bear an Apple logo. Read the whole story

BEVERAGES
Pure Leaf, Food & Wine Support Local Food Movement
by Karlene Lukovitz
Through July, Pure Leaf will be the exclusive sponsor of the Grow for Good Web site, which has recently been redesigned and refreshed. Several … Read the whole story
AUTOMOTIVE
Nissan Q&A Site Lets People Hear From Leaf Owners
by Karl Greenberg
To get owners and consumers to talk amongst themselves about its Leaf electric car, Nissan has launched a new Q&A Web site, "Real Owners. … Read the whole story

TELECOM
TracFone Tops Wireless Customer Experience
by Aaron Baar
According to the 2014 Temkin Experience ratings, which evaluates the responses of more than 10,000 customers about their experiences with companies across 19 industries, … Read the whole story
RESEARCH
Alcohol Companies Comply With FTC Guidelines
by Tanya Gazdik
An FTC study shows over 93% compliance with placement guidelines for alcohol advertising. The fourth major study focused on alcohol industry compliance with self-regulatory … Read the whole story
AUTOMOTIVE
Lincoln Motor Launches 'The Journey' Project
by Karl Greenberg
The effort comprises seven video documentaries and behind-the-scenes images at www.now.lincoln.com. The company says it includes print and digital advertorials, integrations and talent appearances … Read the whole story
COMMENTARY
Beyond Your Wildest Streams, Part IV: 'Better Than Movies'
by Bob Garfield, Featured Columnist
Somehow HBO and AMC -- and now other cable channels -- have exorcised the Demons of Closure. They subscribe to a narrative arc, not … Read the whole story
COMMENTARY
Make Them Hate You!
by Adam Abrahami
Consumers are demanding the full picture, one they're only able to obtain through active research. Winning in this new hyper-competitive and hyper-informed universe has … Read the whole story