Marketing Daily
Monday, March 24, 2014
  • Pure Leaf, Food & Wine Support Local Food Movement

    Through July, Pure Leaf will be the exclusive sponsor of the Grow for Good Web site, which has recently been redesigned and refreshed. Several ... Read the whole story

  • Nissan Q&A Site Lets People Hear From Leaf Owners

    To get owners and consumers to talk amongst themselves about its Leaf electric car, Nissan has launched a new Q&A Web site, "Real Owners. ... Read the whole story

  • TracFone Tops Wireless Customer Experience

    According to the 2014 Temkin Experience ratings, which evaluates the responses of more than 10,000 customers about their experiences with companies across 19 industries, ... Read the whole story

  • Alcohol Companies Comply With FTC Guidelines

    An FTC study shows over 93% compliance with placement guidelines for alcohol advertising. The fourth major study focused on alcohol industry compliance with self-regulatory ... Read the whole story

  • Lincoln Motor Launches 'The Journey' Project

    The effort comprises seven video documentaries and behind-the-scenes images at www.now.lincoln.com. The company says it includes print and digital advertorials, integrations and talent appearances ... Read the whole story

  • Beyond Your Wildest Streams, Part IV: 'Better Than Movies'

    Somehow HBO and AMC -- and now other cable channels -- have exorcised the Demons of Closure. They subscribe to a narrative arc, not ... Read the whole story

  • Make Them Hate You!

    Consumers are demanding the full picture, one they're only able to obtain through active research. Winning in this new hyper-competitive and hyper-informed universe has ... Read the whole story