Marketing Daily
Monday, March 24, 2014
  • Pure Leaf, Food & Wine Support Local Food Movement

    Through July, Pure Leaf will be the exclusive sponsor of the Grow for Good Web site, which has recently been redesigned and refreshed. Several … Read the whole story

  • Nissan Q&A Site Lets People Hear From Leaf Owners

    To get owners and consumers to talk amongst themselves about its Leaf electric car, Nissan has launched a new Q&A Web site, "Real Owners. … Read the whole story

  • TracFone Tops Wireless Customer Experience

    According to the 2014 Temkin Experience ratings, which evaluates the responses of more than 10,000 customers about their experiences with companies across 19 industries, … Read the whole story

  • Alcohol Companies Comply With FTC Guidelines

    An FTC study shows over 93% compliance with placement guidelines for alcohol advertising. The fourth major study focused on alcohol industry compliance with self-regulatory … Read the whole story

  • Lincoln Motor Launches 'The Journey' Project

    The effort comprises seven video documentaries and behind-the-scenes images at The company says it includes print and digital advertorials, integrations and talent appearances … Read the whole story

  • Beyond Your Wildest Streams, Part IV: 'Better Than Movies'

    Somehow HBO and AMC -- and now other cable channels -- have exorcised the Demons of Closure. They subscribe to a narrative arc, not … Read the whole story

  • Make Them Hate You!

    Consumers are demanding the full picture, one they're only able to obtain through active research. Winning in this new hyper-competitive and hyper-informed universe has … Read the whole story