Top of The News
by Thom Forbes
"Terrifying." "Hideous." "McScary." "Creepy." Those are some of the modifiers being attached to McDonald's new mascot for its Happy Meal on social media and in newspaper ledes this morning. He's … Read the whole story
RETAIL
by Sarah Mahoney
"I knew our clubs are filled with some beautiful, wonderful, great stories, and I was thinking a contest would be a fun way to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Major automotive brands, especially in the high-emotional, high-spend auto sector, have tons of fans on social. Getting them to share the positives about a … Read the whole story
BEVERAGES
by Karlene Lukovitz
Teens were challenged to submit short videos of themselves showing what it feels like when they take a sip of Coke, for a chance … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The Aflac duck is joining forces with HGTV celebrity licensed contractor Scott McGillivray in a campaign that includes a contest conducted via social media. Read the whole story
ELECTRONICS
by Aaron Baar
"Most consumers think, 'I'm good with what I have,'" Peggy Ang, vice president of marketing communications at Samsung Electronics America, tells "Marketing Daily." "We … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"It's a natural fit between our communities and our thinking," says Mini U.S. Director of Marketing Tom Salkowsky. "He's an entrepreneur and he's independent; … Read the whole story
COMMENTARY
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"The Strategy" opens with Peggy standing in a Burger Chef parking lot. She's invading the window of a station wagon in an attempt to … Read the whole story
COMMENTARY
by Kevin McNulty
The dreaded mid-life crisis: the stuff of jokes and stereotypes. A numerical milestone when inevitable self-reflection takes place: What have I accomplished? Am I … Read the whole story