Fiat's new Godzilla ad has started running on TV screens nationwide. But thousands of those screens aren't in front of a sofa. They are … Read the whole story

Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experience Study around similarities and differences of various ethnic groups to get a … Read the whole story

"It's time for us to take advantage of the marketplace. We need to claim our place [of leadership] in the imaging category," Michelle Fernandez, … Read the whole story

Scheduled to hit stores in mid-September, the line includes 50 items of apparel and lingerie, priced from $18 to $90, with shoes and accessories … Read the whole story

In the new TV ad, a stranded musician who is found wandering the desert is shown plunging backward into water after grabbing a cold … Read the whole story

The campaign strategy for Seattle Cancer Care Alliance borrows from current motivational psychology thinking on habit change which suggests that when asked to change … Read the whole story