Marketing Daily
Wednesday, May 28, 2014
  • Fiat Brings Big Monster Ad To Gas Pumps

    Fiat's new Godzilla ad has started running on TV screens nationwide. But thousands of those screens aren't in front of a sofa. They are … Read the whole story

  • Honda, Toyota, BMW Tops For Diversity Market

    Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experience Study around similarities and differences of various ethnic groups to get a … Read the whole story

  • Canon Tells Consumers To 'Bring It'

    "It's time for us to take advantage of the marketplace. We need to claim our place [of leadership] in the imaging category," Michelle Fernandez, … Read the whole story

  • Target To Launch Altuzarra Line

    Scheduled to hit stores in mid-September, the line includes 50 items of apparel and lingerie, priced from $18 to $90, with shoes and accessories … Read the whole story

  • Nestea Back On TV; Updates 'Plunge' Campaign

    In the new TV ad, a stranded musician who is found wandering the desert is shown plunging backward into water after grabbing a cold … Read the whole story

  • Hospital Promotes Reducing Cancer Risks

    The campaign strategy for Seattle Cancer Care Alliance borrows from current motivational psychology thinking on habit change which suggests that when asked to change … Read the whole story

  • Episode 707: Waterloo: One Small Step For A (Mad) Man, One Soft Shoe (Or Sock) For Bert Cooper

    For this "mid-season ending," I doff my beret, fedora, space helmet, and Pucci-like head scarf to Matt Weiner. Plus, I blink my false eyelashes … Read the whole story

  • Is Social Media Killing Your Brand?

    What I see more frequently is brands trying too hard to be current, straining to entertain. In doing so, they lose the distinctive personality … Read the whole story