Top of The News
by Thom Forbes
Hilton Worldwide is building a "collection" of upscale four- to five-star hotels formally known as "Curio - A Collection by Hilton" that is targeted to "travelers who seek local discovery … Read the whole story
TECHNOLOGY
by Aaron Baar
Most consumers know Kevlar as the product that stops a bullet. But the product, which is nearing its 50-year anniversary, is used in many … Read the whole story
BEVERAGES
by Karlene Lukovitz
Laphroaig Single Malt Scotch Whisky wasn't kidding around when it dubbed its new campaign "#Opinions Welcome." The campaign's videos capture the frank, visceral reactions … Read the whole story
TRAVEL
by Karl Greenberg
"We wanted to make a bold statement," Kristine Friend, senior director, segment marketing at Marriott International, tells "Marketing Daily." "We are tripling the investment. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Despite the overwhelming amount of attention placed on the GM recalls in May, car shoppers don't seem to be holding anything against GM brands," … Read the whole story
RETAIL
by Sarah Mahoney
While Father's Day is never the retail blowout that moms have come to enjoy, it is a big moment for spotting retail trends. And … Read the whole story
APPAREL
by Larissa Faw
Jockey's "Seize The Day" campaign includes print advertising featuring spokesperson and celebrity fashion stylist Rachel Zoe and an online promotion with three components. Read the whole story
COMMENTARY
by Nicole Haygood, Lee Maicon
Recognition wasn't a problem for Hanes, but perception was - especially among younger audiences. Our challenge was to modernize perception of Hanes among Millennial … Read the whole story