Top of The News
by Thom Forbes
Bill Ackman - the "activist investor" also frequently modified as "billionaire hedge fund honcho" - has promised a showdown in the digital corral at 10 a.m. ET today with slides … Read the whole story
TELECOM
by Aaron Baar
AT&T is once again showing its support for the New York Yankees with a new television campaign from BBDO New York that takes the … Read the whole story
TECHNOLOGY
by Joe Mandese
John Kennedy, a long-time marketing executive at IBM, has joined Xerox as CMO. "He is a natural choice to lead our efforts in the … Read the whole story
FOOD
by Karlene Lukovitz
In an example of employing nontraditional marketing to target multicultural audiences, McDonald's New York Tri-State has created a break dancing competition designed to foster … Read the whole story
AUTOMOTIVE
by Karl Greenberg
People who drive a Porsche Boxster in Chicago listen to different radio content than do people who drive a Boxster in Los Angeles. That's … Read the whole story
ENTERTAINMENT
by Sarah Mahoney
In further evidence that Americans are dialing up the fun factor this summer, Six Flags Entertainment Corp. says its second-quarter revenue grew 4% to … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Allstate is launching a campaign that reminds people about the importance of knowing the value of all of their belongings --- even the smaller … Read the whole story
COMMENTARY
by Jeff Charney
Do home-team wins translate to broader benefits for a region's workforce? Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
One cannot imagine an automobile ad without beauty shots, action shots, or driving shots of cars cruising down the Pacific Coast Highway, or the … Read the whole story